- What personally identifiable information (“PII”) is collected on the Site, and how the same will be used
- Identity of the party collecting PII
- Sharing of PII with third parties
- Use of tracking technology
- Supplementing of PII with information from other sources
- Choice options available to users of the Site
- How users can change PII they have provided
- Security measures in place
- Procedures for filing and addressing complaints
The Company, which owns and operates the Site, adheres to the following principles to protect your privacy:
- We will never share your contact information with another user of the Site without your consent.
- Any sensitive information that you provide will be secured with all industry standard protocols and technology.
DISCLAIMER REGARDING PROFESSIONAL USERS
Health care providers who use the Site are cautioned not to upload PII of their patients on the Site, as the Site is not HIPAA compliant.
COLLECTION OF PII
Information You ProvideWe may collect and store any PII you enter on the Site or provide to us in some other manner, including, without limitation, by your completing surveys accessed through the Site. The PII may include, without limitation, your full name and address, your email address, phone number, age, gender and goals. After entering PII, you will be given the option of permitting us to disclose, share, rent and/or sell your PII with third parties.
Information collected automatically:
We automatically collect information from your browser when you visit the Site. This information includes your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us (see “Cookies” below), and the referring website address.
Cookies and Log Files:
One type of cookie, known as a “persistent” cookie, is set once you’ve logged into the Site. The next time you visit the Site, the persistent cookie will allow the Company to identify you as an existing user so you will not need to log in before using the service. In order to change any of your PII, however, you must cancel your service and then re-register, even if your computer contains your persistent cookie. Another type of cookie, called a “session” cookie, is used to identify a particular visit to the Site. Session cookies expire after a short time or when you close your web browser.
Due to the communications standards on the Internet, when you visit the Site we automatically receive the URL of the site from which you came and the site to which you are going when you leave the Site. We also receive the internet protocol (IP) address of your computer (or the proxy server you use to access the World Wide Web), your computer operating system and type of web browser you are using, as well as the name of your internet service provider (ISP). This information is used to analyze overall trends to help us improve the Site. The linkage between your IP address and your personally identifiable information is never shared with third-parties without your permission or except when required by law.
We allow other companies, called “ad” (i.e., advertising) networks, to serve advertisements to the Site’s users. Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms. The Company may “target” some ads to users that fit a certain general profile — for example, “parents of children with behavioral issues.”
To deliver these ads properly, the Company may include a file (known as a web beacon) from these ad networks within pages served by the Company so the ad networks may provide anonymized, aggregated auditing, research and reporting for advertisers as well as to target ads to you while you visit other websites.
Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their sites.
These general targets may also be used by ad networks to display targeted ads on other websites as a substitute for random, irrelevant ads.
Information collected by third-parties
We may allow third-parties, including our authorized service providers, advertising companies, and ad networks, to display advertisements on our site. These companies may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements (however, we do not provide any PII to these third parties, unless you have opted to permit us to do so). This information allows them to deliver targeted advertisements and gauge their effectiveness. Some (but not all) of these third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (www.networkadvertising.org).
Although children are eligible to use the Site, the Company requests that minors (under the age of 18) do not submit any PII to us.
We may use information that we collect about you to:
- deliver the products and services that you have opted to receive from the Company and/or advertisers on the Site;
- perform research and analysis about your use of, or interest in, the Company’s products, services, or content, or products, services or content offered by others;
- communicate with you by e-mail and/or postal mail, and/or telephone about products or services that may be of interest to you either from us or our advertisers (and such communications may be generated by third parties on the Company’s or our advertisers’ behalf);
- develop and display content and advertising tailored to your interests on the Site and other sites;
- enforce our terms and conditions;
- manage our business; and
- perform functions as otherwise described to you at the time of collection.
The Company may communicate with you through email and notices posted on the Site. The Company may send you promotional information unless you have opted out of receiving such information.
Sharing Information with Others
The Company may provide aggregated data about the usage of our services to third-parties for such purposes as the Company deems, in our sole discretion, to be appropriate. The Company may segment our users by gender, age, geographic location and so forth.
It is possible that we may need to disclose personal information when required by law. We will disclose such information wherein we have a good-faith belief that it is necessary to comply with a court order, ongoing judicial proceeding, or other legal process served on our company or to exercise our legal rights or defend against legal claims.
Sensitive data is protected by SSL encryption when it is exchanged between your web browser and the Site. Only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. To protect any data you store on our servers we also regularly audit our system for possible vulnerabilities and attacks and we use a tier-one secured-access data center.
We want you to feel confident using the Site. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your PII, searches, or other communications will always remain secure. Users should also take care with how they handle and disclose their PII, and they should avoid sending personal information through insecure email.
QUESTIONS OR COMMENTS